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Parchment Paper
The warm parchment texture forms the foundation of the journal’s visual identity, evoking the feeling of antiquity, history, and inherited plant knowledge.
Watercolor Wash Samples
Layered watercolor washes add personality and depth to the page, bringing gentle color variation without overwhelming the parchment beneath.
Watercolor Illustrations
Small watercolor illustrations offer a moment of softness — a visual exhale that invites the reader to slow down, breathe, and linger with the material.
Page Borders
Each page showcases a border unique to each herb [personality] and remain in the page margins
Navigational Icons
Each herb profile page included a unique icon used as a navigational aid to signify the end of the page
Color Palette
The color palette is warm, grounding and inviting, using earthy tones and cooler hues in accents and watercolor washes.
Typography
The Typography balances personality with readability, using a playful, antique, apothacary-style charm.
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